Atelier Design Group

Morgan Lofts is a new luxury condominium conversion in the heart of NYC. Atelier Design Group worked in collaboration with the The Bobker Group, The Corcoran Group, Andrés Escobar Design, and Steven Kratchman Architects to produce a brand design and positioning strategy for this unique 70 unit mid-town development. The results are a fabulous barrage of brand identity, sales collateral, website design and large-scale graphics.

Morgan Lofts Website [launch site]

Since 1999, Atelier Design Group has been overseeing the brand design and positioning of Richmond Events marketing collateral including brand identity, sales materials, catalogs, advertising, events trailers, and conference stage set design. Over the years they have helped the client position itself as the largest gathering of senior-level executives in the United States. Event attendees and speaker lineups include Julie Roehm, Robert Kennedy Jr., Michael Kassan, Tucker Carlson and many others.

Adding the final touches to Sunset Cove Condominiums, Atelier Design Group has been retained by Cava Corp. to create the branded environment of the sales center.

Brandon Michael is a striking new collection of men’s jewelry created by the Clover Corporation. Like the jewelry, the marketing design was created to be powerful, luxurious, and bold, offering a fresh approach in men’s fashion arena. Atelier Design Group was contracted to build a brand for this luxury jewelry line. The marketing design consisted of photography, insert card, a 48-page catalog, in-store displays and graphics, and sales and trade show presentations. The Brandon Michael collection debuted at G.L.D.A.’s 8th Annual Las Vegas Gem & Jewelry Show in May 2006, and has been successfully distributed on the U.S and U.K. markets.

New York developers Carmine della Cava and Peter Serpico of Cava Corp. have contracted Atelier Design Group to develop the brand creation and marketing design for Sunset Cove Condominiums. The waterfront community located in Spencer Estates on the Eastchester Bay is just a 15-minute commute to Manhattan. The condos, which feature private boat slips among other luxuries, are expected to go on the market this spring.

www.sunsetcovecondos.com/ [launch site]

Recently Atelier Design Group updated its own brand identity. The new look merges better with the vision of the agency. The tagline - an uncanny mix of innovation, perception and guts - will serve as an internal mission statement to help focus all ADGer’s on the real mantra driving all work that is produced by the office.

The new tagline:

An uncanny mix of innovation, perception and guts.

An interview with some of New York City’s most prominate art and design minds including Barbara Gladstone, Friedrich Petzel, and Atelier Design Group was aired on Barvaian Radio. The interview discussed the exchange of art and design between New York City and Berlin, Germany… (more…)